EnglishWith over 19 years of experience in marketing, trade marketing, and brand management across leading FMCG organizations such as PepsiCo and Carlsberg, I am eager to bring my expertise, strategic mindset, and passion for brand and channel growth into a new professional chapter. My career has been built around creating meaningful connections between brands, customers, and shoppers — across retail, e-commerce, and out-of-home channels. Throughout my career, I have successfully led cross-functional and cross-channel initiatives, combining analytical precision with creative execution. I developed and implemented integrated marketing and trade marketing strategies, launched new products, and built brand visibility across multiple consumer touchpoints in store & out of store. Managing multimillion budgets and leading high-performing teams, I ensured both strategic alignment and executional excellence across complex organizational structures. What I value most in my work is the ability to transform insights into action — translating market and shopper data into strategies that drive measurable business results. I thrive in dynamic environments that require adaptability, collaboration, and forward-thinking. Working across various stakeholders — from sales and other support departments to external agencies and global partners — has strengthened my belief that true marketing impact lies in cross-functional synergy and consistent brand storytelling. I am now seeking an opportunity to leverage my combined marketing and trade marketing experience, cross-channel knowledge, leadership skills, and international perspective to contribute to a purpose-driven organization where I can continue building brand equity, driving trade excellence, and leading teams toward sustainable growth.
